What's New at Draftfcb

DRAFTFCB LAUNCHES TUC CAMPAIGN IN EUROPE

02. May 2012 | Draftfcb has launched the latest campaign for TUC crackers to introduce shoppers to the range of flavours using five caricature footballers. More

02. May 2012 | Developed by Draftfcb in Paris, the footballers each represent a flavour; Bob Bacon, Franky Original, Franck Original, Gunter Cheese, Marius Garlic & Herbs, and have their own distinct look and personality. They appear in a series of TVCs that will be screened in France and Belgium concluding with the call to action ‘Play with TUC on Facebook’. More

02. May 2012 | Viewers are directed to the TUC Facebook page which was created by a fan and attracted 30,000 ‘likes’ before it was taken over and revamped by Draftfcb in London. Since, the number of fans has shot up to 118, 864+. The page introduces consumers to the TUC footballers and presents the chance to win prizes by voting for their favourite and competing in the ‘TUC Dash’ game.More

DRAFTFCB IN LONDON LAUNCHES CAMPAIGN FOR DEPARTMENT OF HEALTH RECRUITMENT DRIVE

23. April 2012 | In support of the Government’s commitment to recruit an extra 4,200 full-time health visitors across England by 2015, Draftfcb in London has launched an acquisition campaign aimed at both student and current nurses.   More

23. April 2012 | The challenge is to encourage nurses and student nurses to consider a career as a health visitor, whilst overcoming the current misunderstanding of the role, a general lack of interest and a low profile of health visitors amongst the target audience. More

23. April 2012 | The campaign end line, ‘A positive start for every family’ looks to elevate the status of health visitors in terms of the integral role they have in giving children and families the best possible start.  More