London, 02. May 2012 | Draftfcb has launched the latest campaign for TUC crackers to introduce shoppers to the range of flavours using five caricature footballers.
Developed by Draftfcb in Paris, the footballers each represent a flavour; Bob Bacon, Franky Original, Franck Original, Gunter Cheese, Marius Garlic & Herbs, and have their own distinct look and personality. They appear in a series of TVCs that will be screened in France and Belgium concluding with the call to action ‘Play with TUC on Facebook’.
Viewers are directed to the TUC Facebook page which was created by a fan and attracted 30,000 ‘likes’ before it was taken over and revamped by Draftfcb in London. Since, the number of fans has shot up to 118, 864+. The page introduces consumers to the TUC footballers and presents the chance to win prizes by voting for their favourite and competing in the ‘TUC Dash’ game.
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London, 23. April 2012 | In support of the Government’s commitment to recruit an extra 4,200 full-time health visitors across England by 2015, Draftfcb in London has launched an acquisition campaign aimed at both student and current nurses.
The challenge is to encourage nurses and student nurses to consider a career as a health visitor, whilst overcoming the current misunderstanding of the role, a general lack of interest and a low profile of health visitors amongst the target audience.
The campaign end line, ‘A positive start for every family’ looks to elevate the status of health visitors in terms of the integral role they have in giving children and families the best possible start.
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London, 16. April 2012 | Under the leadership of new creative head Alistair Ross, Draftfcb in London has welcomed two new teams to join the agency’s increasingly prominent creative department.
Dan Shone, copywriter and Sean Cullen, art director join the agency from BD Network where they worked together on campaigns for Worthington’s and Cineworld Cinemas. Between them they’ve worked at integrated agencies such as Isobel, Souk, CHI & Partners, McCann Erickson & Elvis. At Draftfcb in London, they are producing creative for upcoming Nivea For Men and Jamaica Tourist Board campaigns.
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DRAFTFCB LAUNCHES RADIO CAMPAIGN FOR ELASTOPLAST ‘EXTRA TOUGH’ RANGE
London, 04. April 2012 | Elastoplast® are launching a new range of plasters called ‘Extra Tough’, which are unique in that they are waterproof fabric plasters and extra sticky.
In a radio campaign of 30” ads aimed at women, Draftfcb has created ‘The Elastoplast Guide to DIY excuses’ a light-hearted take on the sometimes thorny issues that arise from DIY delegation between men and women. The spots include three characters, each with their own distinctive methods of trying to wriggle out of DIY chores. The national radio campaign starts from today, 4th April.
London, 13. March 2012 | The Department of Health has appointed Draftfcb to support the government’s commitment to recruit an extra 4,200 full-time health visitors across England by 2015.
The appointment follows Prime Minister David Cameron’s pledge made late last year, in response to the decline in health visitors and the potential impact this has on health and wellbeing outcomes for children, families and communities.
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London, 09. March 2012 | Agency wins gold for “best copy in direct craft”
On Wednesday night at the Creative Circle awards James White, copywriter and Henry Finnegan art director took home a Gold for “best copy in direct craft” and last Thursday at the MAA Best Awards they were awarded “best writing” and merit for “best campaign by agency youth”.
The awards reward people at the top of the industry and encourage them to help those at the bottom. First, as an awards body run and judged by creatives, recognising and showcasing great ideas, fresh thinking and craft. Second, as an education body, run and developed by creatives. In their words, “eventually, the people at the bottom become the people at the top.”
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London, 08. March 2012 | Alistair Ross has been named sole creative lead of Draftfcb in London
and Vicki Holgate, head of planning of the agency.
Draftfcb in London has promoted Alistair Ross, head of creative and hired Vicki Holgate as head of planning. Ross’s appointment follows the news that, after 3 years, Draftfcb and Mark Fiddes decided to part-company.
Draftfcb would like to thank Mark for his passion, dedication and insight in leading the company to its next stage of development. In particular, his work winning pitches for Post Office and helping to develop the global campaign for NIVEA’s 100th birthday has made a lasting contribution, not to mention the significantly improved profile at awards shows. We wish him every success for the future.
Ross is the best person to take over the creative duties and responsibilities moving forward as he has worked closely with Fiddes for the last three years.
Before joining Draftfcb, Ross was integrated creative director on O2 at VCCP, and previously at Publicis where he was responsible for six award-winning integrated campaigns for the British Army over three years, including Army on Everest that won the Grand Prix at Campaign Digital and was short listed for the Titanium at Cannes Lions. He recently chaired the jury of the Marketing Agencies Association Best Awards 2012 in partnership with The Guardian.
Holgate joins Draftfcb from DDB London where she was strategy director and deputy head of planning. She worked previously at the planning department of Grey and JWT. Vicki has enjoyed great success on much talked about campaigns such as Swine Flu and Cravendale, and has both IPA and APG awards under her belt.
Holgate will lead the planning department made up of 16 experts in commercial, brand, communications architecture, retail and digital planning. Phil Nunn, Draftfcb’s global communications architect joined the department last year as head of planning communications and is an integral part of the team.
“I’m very happy to announce Alistair’s well deserved promotion and the addition of Vicki to our Draftfcb team,” said Kate Howe, president of Draftfcb in the UK. “They both have an undeniable passion in their respected fields and share similar visions of advertising and the industry at large. They have both enjoyed great success in the past and as we move forward together I’m confident their talent and leadership spell great things for the agency.
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DRAFTFCB AWARDED “BEST WRITING” AND MERIT FOR “BEST CAMPAIGN BY AGENCY YOUTH” AT MAA BEST AWARDS
London, 02. March 2012 | Draftfcb in London was honored for “Best Writing” at last night’s prominent Best Awards 2012.
The awards show, organised by the Marketing Agencies Association (MAA), with The Guardian newspaper, is a celebration of the most innovative, cutting-edge and inspiring marketing work produced by creative agencies over the past 12 months and saw Draftfcb’s writing for print ad. “Crossing the line” for charitable organisation “sported.” take the top spot.
“’Crossing the line’ is an exceptionally mature piece of writing, art directed with great restraint,” said Draftfcb London’s Head of Ideas Alistair Ross. “It perfectly captures the sported. belief that ‘Sport changes lives’ in a way that catches the reader off guard, amplifying the key message.”
sported. works with inner city kids to encourage them to play sports rather than turn to crime and drugs. The clever poster (attached) illustrates how sported. can help change the lives of young people. It shows that on the surface, life on the sports field and life on the street are more similar than you think, but look a little closer and you’ll see how easily things can change by crossing the line.
The sported. campaign also achieved merit for “Best campaign by agency youth.” It was accepted by James White, copywriter, and Henry Finnegan, art director.
DRAFTFCB LAUNCHES TV SPOT FOR NIVEA FOR MEN SENSITIVE RANGE
London, 02. March 2012 | Draftfcb in London has launched a new TV spot for Beiersdorf’s NIVEA FOR MEN Sensitive range.
The spot takes the screams of three men who are in front of their bathroom mirrors, all experiencing discomfort from shaving, and cleverly builds them into a catchy melody. The use of split screen editing adds visual intrigue and brings the chorus to life. The spot ends with a voiceover stating “silence the irritation with NIVEA FOR MEN Sensitive.”
The ad targets men aged between 20 – 40 years and focuses on the post shave balm while the whole range includes face wash, shaving gel, moisturiser, shower gel and deodorant. Based on a video created for digital use by NETEYE in Germany, Draftfcb carefully tailored it, cutting the screams into a catchy chorus. The result is a humorous film which shows men that they do not need to suffer anymore.
The spot will also be shown in cinemas and supported by digital media.
London, 14. February 2012 | To support the launch of the exciting all-new Hyundai Veloster, Hyundai UK commissioned Draftfcb London, in partnership with Innocean, to create a series of short Youtube films (http://www.youtube.com/user/HyundaiMotorUK) featuring innovative split screen technology.
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