What Matters

To continue to drive base business to establish Oreo as a Family Favourite biscuit in the UK, Oreo is investing in a £4m campaign of TV and sampling activity.

Our latest TVC  ‘Explanation’ brings to life the spirit of Oreo,  the world’s favourite biscuit.  The 40” spot opens with a playful moment between a father and daughter at her impromptu tea party. The girl then teaches her Dad how to eat an Oreo following the world-famous ‘Twist, Lick and Dunk’ ritual. Dad eagerly listens whilst working out how best to get a biscuit for himself as his daughter jokingly tries to scupper his attempts.  Failing to resist the temptation of the Oreo, the commercial ends with the Dad sneaking into the kitchen in the middle of the night only to be caught red handed raiding the Oreo pack by his very disappointed daughter! 

Client

Kraft Foods

Campaign

Oreo Explanation

Media

TV

Office

London

More Info

Campaign Work