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Evidence showed that the value of pizza delivery orders increase by 25% when people do it online. So we worked with Pizza Hut to set up their first online ordering website. That done, we had to get the customers in. We used cookie tracking on the site so we could spot and prioritise lapsed or regular customers and serve them ads appropriately. We cut some killer deals on SEO and made sure advertising was only served at peak ‘I-need-a-pizza’ times. By keeping it simple we’ve made pizzahut.co.uk YUM’s best performing delivery website, globally.
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