LAUGHTER, HELLO, BRAVO! THE NEW CORPORATE CAMPAIGN OF OTE BY GNOMI+DRAFTFCB

Athens, 06. April 2011 | The new corporate campaign of OTE is on air with 3 new TVCs.

The TVCs titled “laughter”, “hello” and “bravo” communicate the new, more friendly and humane aspect of OTE.

A human being is above technology, networks, and platforms.

A human being is the reason that all these are made. And they would have no value without the elements of a human laughter, a “bravo” or a hello.

The concept and execution are the work of GNOMI+DRAFTFCB.

A special element of this work is the song “I’ m yours” by Jason Mraz, which will be part of OTE‘s signature in all means of communication.

The production of the TVCs was done by MODIANO Production Company.