What Matters?

More than 9 Million consumers in Greece start their day with a slice of bread. Whether consumed as a source of nutrition or simply as a reason to smile, sliced bread is made and is definitely consumed with LOVE. Sliced bread consumers are going forward looking back. Although the chose products with high convenience yet, they want to be sure that their bread is made with a scent of tradition and the LOVE that it deserves.

This campaign created positive buzz and grow sales by 35% year on year in a challenging economic environment.

Client

Karamolegos

Campaign

Toast Bread

Medium(s)

TV

Office

Gnomi + Draftfcb

More Info