What Matters?

ΟΤΕ is the strongest consumer brand in the industry of telecommunications in greek market.

Although, consumers make use of the infrastructure of ΟΤΕ as a basis on top of which any technology innovation is built; they gradually become more and more receptive to alternative telecommunication providers that induce them with value offers. In addition, consumers becoming alienated to the long standing role and distant size of OTE.

Key objective of the campaign was to make consumers realise that regardless of the content or the sophistication of their message it is OTE that stands behind any “human tale” of communication.

This campaign moved the image of OTE ahead. It upgraded the emotional bonding between OTE and consumers, establishing the image of a modern and human-centric enabler behind any modern type of communication.

Client

OTE

Campaign

Ote Corporate

Medium(s)

TV

Office

Gnomi + Draftfcb

More Info

Campaign Work