What Matters?
145 different red carpet cinema events took place in the 16th Athens International Film Festival Opening Nights. More than 7.000 people attended various functions of the festival most of them belonging to the most vital part of population of the city.
This campaign created positive associations between OTE Conn-x, the sole sponsor of the festival, ”the leading ADSL preposition of the market” and leading opinion leaders of culture and arts.
Campaign Work
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