What Matters?

The target of the new campaign for 11888 was to achieve high levels of spontaneous and aided advertising awareness so that called calls will be increased driven by the high top of mind awareness of the brand name and dialing number.

In addition 11888 should be positioned as THE NUMBER behind any type of information retrieve.

The new campaign of OTE 11888 telephone enquiries service consists of several stories of the everyday life relevant to a wide range of search enquires among others personal telephone list enquiries, professional and healthcare assistance, nightlife and entertainment, transportation services, pharmacy and travel services.

It is simple.11888 is THE NUMBER behind any successful the retrieval of information

This advertising concept is enhanced by the original music theme of the movie Boy on a Dolphin (1957 Starring Sophia Loren) in a series of modern adaptations.  Spontaneous advertising recall achieved 50% within the first 3 weeks well ahead of competition and all previous campaigns. 82% of the consumers were in position to recall specific elements of the advertisement and associate them with 11888.

Called Calls increased, during airing, increasing the overall market share. 

Client

OTE

Campaign

11888

Medium(s)

TV

Office

Gnomi+Draftfcb Athens

More Info

Campaign Work